We are a synergetic team of experts with diverse skills and backgrounds, including:
Teri Riddle
CEO and Founder
Role at Crossland
Teri courageously searches for meaningful opportunities and builds partnerships that matter.
Expertise
Experience
Business Model Innovation: has a proven track record for helping private and public sector leaders transform and sustain their business by provoking them to anticipate their future.
Partnership and Leadership Strategy: 20 years of consulting experience enabling teams and individuals to build collaborative partnerships and leadership capability.
Business Management: founder and CEO of Crossland Group, former CEO of a Home Health and Hospice organization, nursing home administrator, and a bank Operations Officer.
Global Leadership: works in Africa, Asia, Middle East, Europe, and the Americas to transfer core knowledge to leaders at all levels who hail from a diverse and cross-cultural market base.
Client engagements include The Boeing Company, Junior Achievement Worldwide, IBM, Accordia Global Health Foundation, Africa Capacity Building Foundation, British Telecom, Bath Iron Works, The African Development Bank, First Data Resources, Engenderhealth, WITNESS, The World Bank Group, BlackRock IFC, Management Sciences for Health, and various global governments.
Education
Little-Known Facts
Barbara A. Adamus
Managing Director
Role at Crossland
Barbara passionately engages clients to transform their businesses by building partnerships and developing leadership capabilities that enable them to anticipate the future.
Expertise
Experience
Client Engagement/Strategy Development: has over 25 years of consulting experience across a variety of private and public sector clients, partnering with leaders as they transform their businesses. Representative clients include: AT&T, American Express, Boeing, Deloitte Touche, DuPont, Education First, EMC², IBM, InsideNGO, Junior Achievement, Management Sciences for Health, Pegasystems Inc., PricewaterhouseCoopers, United Parcel Service, United Technologies, World Bank Group, and Xerox.
Human Resource Management: has held multiple leadership roles within organizations, including: Director of Global Learning and Development, EMC²; Vice President, the Forum Corporation; Research Associate, Bain & Company; and Media Spokesperson, Arthur Domingo Associates.
Capacity Building: believes that the opportunity to affect business leaders’ insights and capabilities is a true privilege, and that success is achieved by a client’s ability to sustain momentum long after the engagement has ended. It is this belief that drives Barbara’s commitment to build client capability in every engagement—the mindset and approach necessary to achieve lasting results.
Education
Little-Known Facts
Dan Briody
Business Partner
Role at Crossland
Dan skillfully provokes simplicity and candor by helping clients create edgy marketing and communications strategies that tell their real stories.
Expertise
Experience
Writing: Dan was an award-winning technology journalist during the salad days of Silicon Valley, where he worked as an editor and columnist for InfoWorld. Dan later wrote for the iconic tech magazine of the late 1990s, Red Herring.
Communications: because of his frustration with the contentious and often counter-productive relationship businesses have with the media, Dan joins forces with some the most talented writers, print and web designers, publishers, and video production crews in the world to help companies tell their own stories.
Education
Little-Known Facts
Victoria Gonin
Business Partner
Role at Crossland
Victoria intuitively connects with clients to develop new business, build innovative marketing strategies, and drive their philanthropic vision.
Expertise
Experience
Marketing/Advertising: 25 years of professional experience in marketing and selling consulting services.
Relationship Strategies: headed relationship management functions for many large global accounts, including IBM, Covidien, and TD Bank North.
Corporate Management: has held various management roles with Resources Global Professionals in Boston; IDG Publishing in Boston and San Francisco; and IBM in Armonk, NY, and Europe.
Philanthropy: has successfully created several strategic women-based non-profit initiatives, including Womenade Boston, a collective women’s giving circle.
For the past two years, Victoria has been instrumental in fundraising efforts for the American Cancer Society (ACS). With the culmination of the 2011 ACS Nordic Relay event at Trapp Family Lodge in Stowe, VT, Victoria recruited over 40 women participants for a team, whose fundraising efforts topped $20K. Victoria secured professional sponsorship, handled all tactical efforts, and won top honors for the team with the most funds raised.
Education
Little-Known Facts
Megan E. Hogan
Communications & Editorial Partner
Role at Crossland
Megan curiously develops research to enable innovative client solutions and shepherds all on- and off-line written communications.
Expertise
Experience
Writing and Editing: has had 10 years’ experience working in a variety of roles, including Associate Editor and Director of Community Relations at the startup community travel website, IgoUgo, Inc., and freelance writer and editor for A&E Television Networks, which produces award-winning History™ and Biography® documentary programs.
Marketing: during her tenure as regional marketing manager for the global volunteer travel organization, i-to-i, Megan was chiefly responsible for creating and implementing the company’s marketing and PR strategies, as well as fostering relationships with the media, volunteers, and other key partners.
Communications: gained deep knowledge in corporate communication strategies as the Managing Editor of an online division of Clear Channel Entertainment.
Education
Little-Known Facts
Carol C. McMullen
Chief Innovation Officer
Role at Crossland
Carol fervently develops innovative business opportunities, manages global clients who are transforming their strategies, and drives Crossland’s financial and operational rigor.
Expertise
Experience
Executive Leadership: As President of Eastern Wealth Management, Carol transformed the traditional community bank trust department into a competitive, full-service wealth manager with $2B assets under management; member of Eastern Bank’s Executive Committee (9 years) and Putnam’s Executive Management Team.
Sales & Marketing Expertise: Served as Head of Global Sales for Thomson’s Investment Management Group, leading a $525M sales team; built marketing infrastructure at Eastern Bank.
Investment Management: Top performance as Putnam’s Chief Investment Officer, Global Growth Equities; at Baring, served as co-head of U.S. Equities and P.M. for Global Portfolios and Domestic Growth Equities.
Boards: For-profit and non-profit board roles for Boston-based institutions include Norfolk and Dedham (finance/investment and audit committees), and $8B Partners HealthCare (investment, audit, finance, and compensation committees); serves as Chair of $500M Newton-Wellesley Hospital.
Education
Little-Known Facts
Kelly Pradhan
Managing Director
Role at Crossland
Kelly passionately co-creates sustainable business models for the future by working with clients to embrace complexity and optimize their ecosystems.
Expertise
Experience
Managing Change: as a core member of GE’s highly successful WorkOut process, Kelly led numerous WorkOut events across many of GE’s businesses and developed facilitator training materials.
Innovation: has been engaged in IBM’s ACT (Accelerating Change Together) initiative since its inception; is a core member of IBM’s Global Innovation Outlook team and a prime contributor to IBM’s Smarter Planet Leadership curriculum design.
Talent Development: designed behavioral competency models and created alignment of HR systems around them to enable core strategic initiatives.
Organizational Diagnostics: as a Harbridge House feedback specialist, Kelly developed methodologies to obtain and analyze data pertaining to managerial and organizational performance issues.
Education
Little-Known Facts
