The Community Foundation for Greater Buffalo (CFGB) is a 501(c)(3) public charity holding more than 800 different charitable funds, large and small, established by individuals, families, nonprofit organizations and businesses to benefit Western New York.
In 2014, in response to emerging needs of its region, the CFGB went through a process to refocus and expand its community programming. Supporting its ambitious program goals required CFGB to strengthen its revenue model to secure increased levels of more permanent, less restrictive assets and planned gifts. The objective was not to radically change the revenue model, but to leverage, modernize, and “supercharge” the one it had.
Despite architecting what it believed was a solid revenue model with clear objectives, CFGB found it difficult to implement its revenue strategy. The leaders learned that simply making the plan did not mean they could intuitively and spontaneously start enacting it.