WITNESS is an international organization that trains and supports activists and citizens around the world to use video to expose human rights abuse and effectively fight for human rights change.
In 2009, the organization was at a pivotal point in its seventeen-year history. The pervasive use of information and communication technologies was beginning to facilitate a new global collective consciousness. WITNESS identified this trend as an opportunity to support a much wider set of stakeholders using video and technology to document injustices and drive social change.
This new opportunity, coupled with rapid organizational growth and increased competition for funding in the sector, prompted WITNESS to revisit its future direction, priorities, impact, and sustainability by way of a strategic planning process.