Operations Director

Alicia O'Brien

“Alicia is the consummate professional: capable, responsive, and utterly reliable. If Alicia says that she's got it, you rest assured.”

Dan Briody


The Crossland Group


Alicia manages the day-to-day operations of the business and improves processes and procedures as Crossland grows its team and practice.

Little-Known Facts

  • Loves being a mom to two sweet girls
  • Closet sports talk radio junky
  • #1 on the short list to be Bon Jovi’s air drummer
  • Raised in Mississippi and well-skilled in the art of cooking a southern breakfast


  • Event and Meeting Planning: over ten years’ experience planning and managing meetings for large pharmaceutical companies and social events across the country.
  • Operational Improvement: creates and implements scalable operational solutions to more effectively meet business needs.
  • Client and Vendor Relations: proactively maintains and fosters client and vendor relationships ensuring excellence in operations, contracts and deliverables, and service.
  • Project Management: understands current and future project needs, assists in coordinating resources, and proactively manages status to achieve overall project success.

Let's talk.