James Wu

James Wu

“James not only brought a very deep and intuitive understanding of the landscape across the different sectors that are important to us, he was also able to extrapolate and help define our unique position within that landscape. James has a very collaborative and efficient approach: he managed to work with the management, team, board, and high-level external stakeholders, and synthesize their feedback into actionable information [...] We ended up in a very good place, with simple clarity about who we were and where we needed to play in terms of our vision and positioning.”

Yvette J. Alberdingk Thijm

Executive Director



James Wu is a strategist and facilitator who is committed to partnering with established and emerging leaders working to build a more just and sustainable world. Using his expertise as a brand and communications strategist, James helps organizations establish a vision for who they are, why they exist, and what makes them unique so that they can take smart risks, evolve, and grow.

Little-Known Facts

  • Once pursued a career as a musician in a rock band
  • Is a lifelong soccer lover and die-hard “Gooner”
  • If he could do it all over again, he’d go to art school



Strategy/Facilitation: is adept at facilitating and assessing organizational dynamics and strategizing with clients on the best path forward enable real change.

Branding: has a proven track record for developing strategic brands for industry leaders and helps organizations articulate their purpose, vision, positioning, key messaging, personality, and visual identity.

Communications: works with internal teams to establish communications strategies that align with brand strategies; he also develops implementation plans and ensures that teams have the capacity to execute on those plans.

Let's talk.