Strategic clarity is about knowing where you're headed and what the journey will take.
To design for an uncertain future, you need to know who you are and why you exist.
When it comes to strategy, simply setting a destination and charting a direct course is no longer viable. In a dynamic world, strategy must be a living set of intentions and plans that can flex and adapt to the moment.
We help weave strategic clarity into the work organizations do every day, so that each action or decision that is made—no matter the circumstances—is grounded in a deep understanding of purpose, equity, and possibility.
How We Offer Strategic Clarity
Purpose-setting
Defining why you exist—for both you and your organization—invites every person to feel connected to a greater purpose and offers a clear understanding how they contribute to achieving that purpose.
Strategy design
Based on current conditions and trends, we work together to build an adaptive strategy that can flex and strengthen over time. Our goal is for everyone in the organization to become fluent in the strategic direction, see how they will contribute to it, and be willing to implement that strategy.
Business model innovation
We help you understand the needs of the people you serve. By diving deep into the intricacies of how you do what you do, we uncover new ways to add value throughout the organization.
Readiness
assessments
A key part of any strategy is being prepared to undertake a new direction and manage change. While focusing on the inner condition of individuals, we work with people to determine their levels of readiness, identify any obstacles and why they exist, and define what it will take to move beyond them.
Implementation
A hallmark of our approach is planning for implementation while simultaneously developing strategic clarity. We work with you to map out the actions required—from the ideal to the practical—to enable your strategy and help you make choices about how to move forward.
“Press Pause”
WITNESS has changed as an organization—that was the lasting impact of Crossland Group. Instead of a vertical organization working with ten or fifteen partners, we are now a horizontal one, working with the millions of people with access to video recorders. And it has resonated with our funders, as well.
Yvette Alberdingk Thijm, Executive Director, WITNESS