By Robert Mulhall

8 Ways Executive Coaching Will Improve Your Organization


There's a reason executive coaching has become a frequent topic of discussion in organizations of all shapes and sizes.

Organizational leaders often face challenges, both emotionally and professionally, that isolate them from the rest of their employees.

New leaders can feel immense pressure to achieve instant success as well as providing a return on the high cost of new leader assimilation to their organization. Existing leaders are frequently tasked with transforming an organization’s strategy or culture into something that they are not personally familiar with.

It’s not surprising that the experienced perspective of an outside mentor, coach, and advisor can be the key component that pulls everything together to elevates the leader’s success. We’ve seen the substantial positive impact that a trusting, collaborative executive coaching relationship can have on the quality of life for leaders as well, as on the leaders’ professional effectiveness.

Teri Riddle, Crossland Group founder and CEO, says that executive coaching is one of her favorite parts of her work: “We thrive in close relationships where we can serve as coaches and provide a neutral perspective, investing in the success of our leaders and their organizations.”

The Unique Benefits of Working With an Executive Coach

Every leader and every organization is different, which is why there is no set formula for executive coaching. We approach our leadership coaching with a holistic view, as a systematic process that enables leaders to achieve their goals. In addition to the tangible goals we outline as part of our partnership, there are other common benefits of our leadership coaching, which every leader will find incredibly valuable:

1. Greater self-awareness

Our executive coaching will help you achieve a newfound awareness of perspectives, beliefs, and attitudes that may be holding you back. Being coached on your blind spots and gaining clarity on how you’re perceived by others can lead to improved leadership effectiveness and performance.

We want all of our leaders to emerge from their coaching experience feeling confident in their own skin; having a thorough understanding of they are as leaders; and experiencing a deeper connection to purpose and clarity on where they fit into their organization.

2. Feeling less alone

We understand that being a senior leader tasked with transforming an organization can be an isolating experience. Striking the right balance in relationships can be a challenging dynamic to navigate.

Having a trusted advisor in your corner can provide you with the emotional support, empathy, and encouragement you need to feel less alone, as well as the confidence to “lean in” and make the bold moves you may need to make. Leaders face considerable pressure alone. Together, we create the structure and support for you, an individual with ambitions, fears, passions, and needs so that you do not burn out in the process of succeeding.

3. Increased results

Working with a leadership coach will help you view your organization, team, and self in a new light, and discover new ways to achieve greater productivity, more sustainable impact, bigger profits, and increased employee engagement. We work with leaders to focus on accelerating growth by aligning the design of their company with their talent. We collaborate to strengthen the accountability and impact of the leadership teams they’ve aligned throughout their organization.

4. Refinement of your leadership and managerial skills

Many leaders find themselves tasked with the complexity of leading a new generation of millennials who come with their unique talents and challenges. Others are trying to bridge the gap of being an expert in their field with excelling in a leadership position. These individuals come with knowledge as a strength, but may not have the organizational or managerial skills to be an effective leader.

Executive coaching helps to improve specific management and leadership skills such as communication, delegation, conflict management, team building, influencing, and more. This process of leadership development comes through real-time creative problem-solving, 360 evaluations, and customized training that we support you through.

5. Support during new leader assimilation

Many newly-appointed leaders struggle both with their transition and with getting to know the landscape. Having a trusted advisor to coach you through the change and help you learn to manage your new role and responsibilities will be invaluable.

There is a unique benefit that results from engaging a neutral, invested, external voice to ask you questions that no one else is asking. Having the opportunity to candidly discuss your thoughts with a strategist who has nothing but the best interests of you and your organization at heart can aid in both rapid assimilation of you as a leader and offer a clear picture of how to move forward.

6. Successful facilitation of organizational change

If your company is facing an organizational change or cultural shift, a coach will help you ensure a successful transition and long-term positioning for success. We work with leaders to focus on accelerating growth by aligning the design of the company with the talent.

We also serve as an accountability partner, ensuring that leaders hold themselves and others accountable. This means clearly stating what you and those around you are going to get done and following through on those commitments.

7. Achievement of strategic priorities

If you’re a leader, and you’ve identified the need for a new organizational direction or strategy, a coach will help you more clearly define your vision and identify a course of action for moving forward.

As a strategic advisor, we speak the truth to our clients. We ask difficult, honest questions and help you to approach strategy with a plan for implementation in mind.

8. More informed decisions

In today’s data-driven world, we have an abundance of information upon which to draw conclusions and base critical business decisions. However, interpreting this information and acting on it can prove challenging.

One-on-one interaction with an objective partner, who is not tied to the organization or other company influencers, can provide a focus that facilitates more informed decision-making. We also provide a big-picture perspective, which may not be as visible with only compartmentalized information from individuals within your organization.

Partnering With an Executive Coach Takes Leaders to the Next Level

Executive coaching is a personalized solution that can improve a leader’s performance and effectiveness. It’s important to acknowledge that coaching relationship are all about the right fit; there’s an element of chemistry required in order for the collaboration to be fruitful. You have to be willing to trust in the partnership and allow for the vulnerability that comes with doing radical self-inquiry.

If you’re the type of leader who wants to grow and improve, and who is willing to trust someone to support you, a leadership coach will help you uncover a greater level of awareness and effectiveness.


The Crossland Group works with some incredible leaders—of foundations, global organizations, and companies. They trust us because it’s complicated at the top and we provide disruptive questions, deep listening, and act as an accountability partner. If you’re interested in our coaching services, please contact us. We’d love to hear from you.

“Simply put ... I won’t work with another consulting firm. The Crossland team has truly been the 'wind beneath my wings' over the past seven years. They are my 'secret recipe' for ensuring success for my team and my business.”

Julie-Ellen Acosta

VP of Prototyping and Supply Operations Chain


About the author

Robert Mulhall works with clients as a strategic advisor to identify core business challenges and design transformative solutions by unlocking fears and unnecessary limitations at the individual and organizational levels.

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